5 new colour variations with a selfie mirror and close up lens
Mumbai, June 15, 2017: Fujifilm India Pvt Ltd., today, announced the launch of its new iconic instax mini 9 instant camera. Building on the worldwide success of instax mini 8, instax mini 9 will share the same iconic design and ease of use as its predecessor. It is priced at Rs 5,999.
In order to further wow its customer, the refreshed range sports versatile features by keeping in mind the latest trends. To meet especially the needs of the selfie lovers, the camera comes with a selfie mirror, close to the lens, to achieve the best angle. The new instax Mini 9 is also equipped with a close-up lens in addition to features such as automatic exposure measurement for aperture settings and high-key mode that enables users to take brighter photos – perfect for portraits.
This stylish, compact camera is the perfect tool for parties, festivals, events and days out, allowing users to capture more fun in retro prints with a simple point and shoot motion. The instax mini 9 comes in five trendy new colors, “Flamingo Pink”, “Lime Green”, “Cobalt Blue”, “Smoky White” and “Ice Blue” designed to appeal to a broad range of consumers including the millennials, photo enthusiasts, young parent and almost anyone with an eye for design and creativity.
Instant Photography has experienced much interest in recent years and instax has found favor amongst a broad range of customers including youth, female, school children and photo enthusiasts. One single physical print which captures a one-off moment has become more and more valuable amidst a modern avalanche of highly edited digital shots.
Commenting on the occasion, S.M.RAMPRASD, HOD- Image Capturing, Fujifilm India Pvt. Ltd. said, “Our Instax range is a unique product, the only one of its kind that enables users to create instant photos that can remain with them forever. Our Instax range of cameras has gained huge popularity over the years. The Sales Volume Trend for Instax has crossed 6.6 Million units globally in FY 2016 which clearly indicates its success worldwide. We are very excited to welcome our new iconic camera – the Instax mini 9 into the instax family equipped with upgraded technology and advanced features. The new product has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement the needs of these young customers.”
The Instax Mini 9 joins the instax family along with mini 25, mini 70, mini 90, Wide 300 and mini hello kitty.
1) Selfie mirror – Enjoy taking selfies!
You can check your framing with the mirror next to the lens.
2) Close-up lens attachment
Close-up shooting up to 35cm away is possible
3) Brightness adjustment
|Product||instax mini 9|
|Film||FUJIFILM instax mini film|
|Picture Size||62 mm × 46 mm|
|Lens||2 components, 2 elements, f=60 mm, 1:12.7|
|Viewfinder||Real image finder 0.37× with target spot|
|Shooting range||0.6 m and beyond|
|Shutter Speed||1/60 sec.|
|Exposure Control||Manual switching system (LED indicator in exposure meter)|
|Film Feeding Out||Automatic|
|Film Developing Time||Approximately 90 seconds (Varies depending
on the ambient temperature)
|Flash||Constant firing flash (automatic light adjustment)
Recycle time: 0.2 sec. to 6 sec. (when using new batteries)
Effective flash range: 0.6 m – 2.7 m
|Power Supply||Two AA-size 1.5V alkaline batteries Capacity: 100 shots (Approximately
10 INSTAX mini 10-sheet film packs with new AA batteries)
|Auto power off time.||5 min|
|Others||Exposure counter (number of unexposed films),
film pack confirmation window
|Dimensions||116 mm × 118.3 mm × 68.2 mm|
|Weight||307g (without batteries, strap and film pack)|
About Fujifilm India Private Ltd
Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.
Our corporate slogan is “Value from Innovation.”
Along with expressing Fujifilm’s commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow’s businesses and lifestyles, the slogan also encapsulates the company’s desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.
Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.
|PR and Media Relations – Fujifilm India Pvt. Ltd.|
|Abha Mary Xess
Mobile: +91 8588818638
Mobile: +91 8588803704
|PR Agency – Hill+Knowlton Strategies|
Mobile : 9711015154